As recently crowned 2023-2024 regular season scoring champion Luka Dončić gears up for the NBA Playoffs, Jordan Brand has officially unveiled the design for his third signature model: the succinctly dubbed “Luka 3.” We’ll spare you the tired marketing shlock about its design story and “innovations,” as this one is about as standard as it gets: foam cushioning, plastic shank plate, herringbone outsole, and a design inspired by cars.
We’d likewise prefer to gloss over the brand’s celebration of the Luka 3’s “Tier-2 sustainability” status, as the knowledge that at least 20% of a largely petroleum-based product reputedly comes from “recycled material” is of cold comfort for anyone who sincerely cares about the future habitability of the planet.
The Luka 3 will debut in two colorways: “Midnight Racer” and “Photo Finish”:
“Photo Finish” is scheduled for a global release on July 16th.
The “Midnight Racer” colorway, however, will reportedly launch in Europe on July 5th, and with no word of broader availability.
We expect modest pricing for these, in line with previous Luka models.
What do you think? Is Luka’s signature line a worthy replacement for his teammate, Kyrie Irving’s?
Reactions Kobekobe, Patchenhz and Magic33I thought that. They're sort of like if the KD 4 and the Luka had a baby.
Sneaker News, tell me you haven't been watching the games without telling me you haven't been watching the games.
I'd expect to see him in some React Elevations before he'd be in the 3s. Hell, I'd expect the 4s before I'd expect the 3s.
Maybe they'll be right. Highly doubt it, but we'll see.
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Reactions PatchenhzYeah I've seen that. Monday then. I'm guessing the 1s.
cleverrrrr
Reactions jacktown83Saw the pair already, looks exactly like this shadow pic. Quai 54 coming around end of June
Reactions jacktown83 and Public EnemyDo you know what the cushioning setup is on them?
Reactions jacktown83He only wears the 1s lol
Yep, the 1s
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Reactions Pelton03ハーシーロック on Instagram: "ジョーダン ルカ4 初公開。 via @nicekicks #スニーカーヘッズ #ナイキ #ナイキスニーカー #ジョーダン #ジョーダン1 #マイケルジョーダン #エアジョーダン #nikeshoes #jordans #jordan #jordanshoes #jordan1 #nike #sneakers #sneakershouts #sneaker #sneakerhead #8469sneakers"
Reactions Public EnemyCushlon 3.0 again? (I think I see cushlon writing on the side). If so, Nike is ****in stupid.
Reactions jacktown83yep !
Reactions jacktown83Disgusting. Wow those look shoddy
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Reactions bossplaya0625, cels the younggod, triple double and 2 othersMy dad was never a super big car guy, but from time and time again he told me stories when they were in their early 20's with his friend and they had an Camaro together that they would just ride endlessly on the summer nights, from town to town until the sun came up the next morning. I never really got to that car thing myself, but I could always see some spark light up in dad's eyes when he talked about those times, and I always loved when he told me stories, no matter what kind of an story it was. The last few times I visited him at the hospital before he passed I remember we watched some show about old American muscle cars and while being on the final stages of terminal cancer, I could still see that smile on his face while we watched that. Everytime I see an car like that out on the streets these days, my eyes just water.
Damn now I made myself all emotional and ****, sitting here and wiping my eyes while I should be working 😀 Well anyway, there's my inspiration to get these and hopefully secure a pair since I can't afford an Camaro 😀
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Reactions rokusa, MoneyAmeer, Kobekobe and 1 other personBut neither am I, very far from it actually but I love that Zoom Air, or even simple Air in shoes. Can't see myself hooping in foam only cushion's anymore, no matter how good the shoe is on other aspects.
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Reactions The_Isomotion31, 湾輪話 and sicembuAt the end of the day, it doesn't even matter.
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Reactions Magic33 and blitzbro1Luka debuted the 2's prior to the 22-23 season ending, full blown knowing that they aren't making the playoffs. Perhaps we see them in round 1.. let's hope
Reactions PremioBinSoleFlyUnion and therealest1These are actually comfortable, plan to hoop in them tomorrow.
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Reactions thmea and Public Enemy"The Luka 3 releases in the Midnight Racer colorway July 5 in Europe; the Photo Finish colorway releases globally July 16."
Reactions rokusa and talonmarkoIm not as athletic as I used to be but yes, zoom is key for me too.
It’s a night and day difference the next day with respect to nagging foot/leg pain when I play in the kd 16 vs luka 1’s for instance.
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Reactions danikerhino and jerseysauceJuly 5th - Midnight Racer
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Reactions triple double and therealest1Have felt for a long time switching up shoes to start the playoffs was a bad idea, especially if you've been on a roll. If it's a high vs a low in the same model, maybe, but to stop wearing the model you've been playing well in and go to a brand new model you have next to no NBA game experience in didn't seem like a smart move to me.
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Reactions rokusa and Magic33Saw the pair already, looks exactly like this shadow pic. Quai 54 coming around end of June
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