Today, New Balance announced its signing of Cooper Flagg, an acclaimed prospect widely expected to top the NBA’s draft board next summer. He’ll join Kawhi Leonard, Dejounte Murray, Cameron Brink, Jamal Murray, and Zach LaVine as brand ambassadors for New Balance’s resurgent basketball lineup.
Flagg explained his decision in a statement released by the company: “I grew up wearing New Balance, and I appreciate their authentic connection to my community. The focus and growth of the brand in basketball and our shared values and history drew me in. From day one, it was clear that this would be a family-like partnership. I’m so excited to join this family and help them grow the category with young athletes.”
Wasting no time, New Balance released its first of what we expect will be many ads starring Flagg:
Cooper Flagg, The Intelligent Choice. pic.twitter.com/JvvvMM9lfm
— New Balance (@newbalance) August 26, 2024
Those anticipating a signature shoe will likely need to exercise patience, however, as Flagg will spend the upcoming season playing for Duke University, which is sponsored by Nike.
Stay tuned to NikeTalk’s New Balance Basketball thread for updates, and to join our community discussion of this signing.

Reactions nickatniteNew Balance Unveils Tyrese Maxey’s First Signature Shoe, the Maxey V1


Reactions illmatic kid, kembawalker15 and joex
Reactions the red modelTmac


Reactions nikekid6 and earldagoat

Reactions joex, caucasiankai and the red model

Reactions caucasiankai and Leo805
Reactions the red model and Kobekobe
Reactions the red model and nikekid6
Reactions the red model
Reactions Mister Meaner and the red model

Reactions the red model, midd44 and illmatic kid
Reactions jacktown83
Reactions jacktown83
Reactions joex, jacktown83, jerseysauce and 1 other person

Reactions the red model, midd44 and joex
Reactions joex
Reactions talonmarko
Reactions jerseysauce and joex
Reactions the red model
Reactions the red model, joex and illmatic kid
Reactions Shoeboy4
Reactions illmatic kid and joexAug 1 release
P400 low $119.00

Reactions the red model, jerseysauce, joex and 1 other person


Reactions wballz, nikekid6, hood17 and 9 others

Reactions hood17, ironhorse75, I_AM_BORED and 7 others

Reactions gopre5k, dochs, kidoopz and 7 others


Reactions AirMagKnows, talonmarko, chelly52 and 7 others


Reactions AirMagKnows, jerseysauce, dmoore914 and 6 othersGrip is silent but pretty good. If there anything like the previous Kawhi they could grip even more as they break in.
Midsole cushion. Feels great, it is definitely thicker than the 2. For heel to toe transition they are slightly clunky. Not as bad as the 1 and worse than the 2. Don't get me wrong heel to toe transition wasn't mad at all. Didn't feel the spring plate much but the midsole is kind of stiff so I can imagine that it would be good for springiness. Not much court feel they are similar to the 1 in this way, but the containment is better in the 3. I feel like the 1 contained your foot on lateral movements with the upper. On the 3 there is containment in the midsole because it rides up a little on the lateral sides of the foot. I feel like they will get even better when they break in a little.
Upper, is comfortable, more flexible than the 1 and 2 no break in needed. I did not feel any hot spots. The material is thick, They run a little warm but not bad. The heel cup is great keeps the foot in place.

Reactions AirMagKnows, bigscarymexican, jerseysauce and 6 others

Reactions brian blades, ifixfractures, clippermitch and 6 others


Reactions illhistorical, bouxdag, therefill and 7 others
Reactions vegetaray123, jerseysauce, kaz109 and 6 others
Reactions kidoopz, EZMONEY SERVANT, kaz109 and 5 othersI'll be honest, I've been buying only Nikes for the past 10 years. Its crazy how much better quality these are, compared to J's and today's Nikes. There seems not to be a stitch out of place or color blocking on the rubber bleeding into each other. I thought the pattern on the toe was silk screened on but it seems to be a different texture of thread.
I wear size Men's 9 for Nikes but Ive been hearing these run long. So I ordered half a size down, and I like the fit, They might be a slightly too tight but I know the foam will break down into something that fits like a glove, It is very difficult to put a foot into the shoe initially but lock down seems legit


Reactions TQ Quest, rafbuddy, jerseysauce and 5 others

Reactions 5o'clockShadowBoxer, gopre5k, stangnhoops and 5 others


Reactions nikekid6, jaynev, jerseysauce and 6 others
Reactions maxfotino, sharpshooter718, vood99 and 5 others


Reactions AirMagKnows, jaynev, stangnhoops and 6 others
Reactions TQ Quest, swooshallday, mische and 5 others

Reactions Public Enemy, kaz109, talonmarko and 5 othersHonestly just want to see this CW released and I’ll be good till the sig comes out


Reactions tom a, MoneyAmeer, Sharpshoeter13 and 4 others


Reactions gopre5k, EZMONEY SERVANT, stangnhoops and 4 others

Reactions iks mod, jerseysauce, Final Bosa and 4 othersGREY MIST / GOLD / BLACK


Reactions TQ Quest, stangnhoops, thapointguy and 4 others

Reactions ifixfractures, Sharpshoeter13, jerseysauce and 4 others

Reactions EZMONEY SERVANT, bigscarymexican, mische and 4 others

Reactions jaynev, stangnhoops, Asho_TO and 4 others
Reactions th3jermster, TQ Quest, tom a and 4 others

Reactions sakibomb523, TQ Quest, bigscarymexican and 4 others


Reactions EZMONEY SERVANT, stangnhoops, jerseysauce and 4 others
Reactions jaynev, 206to813, Public Enemy and 4 others
Reactions 湾輪話, Declan, nikekid6 and 3 others
Reactions tom a, kidoopz, EZMONEY SERVANT and 3 others