We got a first look today at the Black/Cement Grey Air Jordan 3 thanks to @zsneakerheadz (IG).

Introduced back in 1988, the “Black/Cement” edition is a beloved colorway and synonymous with greatness, as it was worn only once in a game by Michael Jordan during the 1988 NBA All-Star game when he won his first of 3 All-Star game MVPs. Thankfully, this 2024 retro version remains true to its original design by featuring the nostalgic Black, Fire Red, Cement Grey, and Sail color scheme along with its black tumbled leather, signature elephant print overlays, and Fire Red details. The “Nike Air” branding on the heel and enhanced cushioning with visible Air units complete this updated classic.

Release Information: Save the date—November 23, 2024 is when they’ll drop at select Jordan Brand stores and online at Nike.com. The sneakers will be available in multiple sizes, with men’s pairs priced at $220, grade school at $150, preschool at $90, and toddler at $75.

Let us know how much you love (or hate) them here: AIR JORDAN 3 BLACK CEMENT – NOVEMBER 23, 2024

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Yesterday at 11:33 AM #1

Kierris

I have no problem with 24' bc3s and will be copping but it's hilarious how JB gave these the perfect slope

JB really playing in our faces lol

Yesterday at 11:40 AM #2

TipsyMcStagga formerly kod843

I came here to post the same thing. Despicable smh

Yesterday at 11:53 AM #3

sharpshooter718

Kierris said:

I have no problem with 24' bc3s and will be copping but it's hilarious how JB gave these the perfect slope

JB really playing in our faces lol

Trolling at its finest...

Yesterday at 11:54 AM #4

sharpshooter718

Kierris said:

I have no problem with 24' bc3s and will be copping but it's hilarious how JB gave these the perfect slope

JB really playing in our faces lol

If they put regular leather instead on patent leather these would be 🔥

Yesterday at 12:13 PM #5

doublemesh96

Wtf

Yesterday at 12:13 PM #6

djpaul23sabong

Kierris said:

I have no problem with 24' bc3s and will be copping but it's hilarious how JB gave these the perfect slope

JB really playing in our faces lol

Yup, JB trollimg us, look at the toe box it looks nothing like that banana shape BC3s.

Yesterday at 12:15 PM #7

Kierris

Ngl this just pxssed me off. I seriously might pass on the bc3s now. They look good compared to the 18s' but look like 💩 compared to these black cats.

Yesterday at 12:25 PM #8

doublemesh96

Air Jordan 3 black/cement/gaslight

Yesterday at 12:28 PM #9

ap24

Despicable work

Yesterday at 12:31 PM #10

Nujavez formerly gatorad3

Kierris said:

I have no problem with 24' bc3s and will be copping but it's hilarious how JB gave these the perfect slope

JB really playing in our faces lol

Yesterday at 12:36 PM #11

rob1ne

No surprise, Jb business strategy for some time now

Yesterday at 12:52 PM #12

Chopsticks

Yeah i just saw the Black Cat 3s. JB really trolling us 😡

WE NEED TO BOYCOTT THE BLACK CEMENT 3 RELEASE!!! WHO"S WITH ME?

Yesterday at 1:06 PM #13

djpaul23sabong

Chopsticks said:

Yeah i just saw the Black Cat 3s. JB really trolling us 😡

WE NEED TO BOYCOTT THE BLACK CEMENT 3 RELEASE!!! WHO"S WITH ME?

This is getting really serious now😂😂😂

Yesterday at 1:23 PM #14

urn0tlike

Chopsticks said:

Yeah i just saw the Black Cat 3s. JB really trolling us 😡

WE NEED TO BOYCOTT THE BLACK CEMENT 3 RELEASE!!! WHO"S WITH ME?

Yesterday at 2:07 PM #15

jordanhead718212

:lol

Yesterday at 2:47 PM #16

green rhino123

"How could you do me like that?" - 2Pac

Yesterday at 2:58 PM #17

truenike81

Wtf like how and I don't buy all black sneakers the BC3s look good but damn this is a high level of trolling and the nerve to get the Black cats right is nasty work.
JB executives

Yesterday at 3:02 PM #18

Kierris

truenike81 said:

"We released the bc3s with a more improved, yet, non-og shape then dropped the black cats with the true to OG shape and these suckers still bought it!"

Yesterday at 3:03 PM #19

OldManJays

Even if ALL of NT boycotted they would still sellout easily. But I get the sentiment. If JB wasn’t trolling before there is no question about it now.

Yesterday at 3:04 PM #20

willy156

anything but og colorway lol

Yesterday at 3:10 PM #21

FtwrDsgnr

all consumers have to do is not cop, but I get it lol

Yesterday at 3:28 PM #22

KanyIZZY formerly j o 19

Someone’s going to say they don’t see it lol.

Yesterday at 3:28 PM #23

kingsin

First the cement greys, now the black cats... Nike finesse game is on a thousand

Yesterday at 3:48 PM #24

doublemesh96

green rhino123 said:

"How could you do me like that?" - 2Pac

💀

Yesterday at 4:07 PM #25

Chopsticks

KanyIZZY said:

Someone’s going to say they don’t see it lol.

See what? 🤔

Yesterday at 4:21 PM #26

truenike81

JB other executives
They will buy again and we going to do the banna toe

Yesterday at 4:24 PM #27

buddhashark

Saw one pic of cats and came straight here knowing exactly what the discourse would be. JB biggest troll of all time.

Yesterday at 5:36 PM #28

DB Cooper

Yesterday at 8:15 PM #29

mgreen2384

I’ll probably cop to update my 2010 pair.

But I like how these look as beaters.

Yesterday at 8:19 PM #30

Boo_Radley_

This thread is funny lol. The funniest part is gonna be when it goes from this discourse to guys on suicide watch release day when some people inevitably strike out. Full circle. 🤣

Aug 5, 2024 #1

DB Cooper

iTookanL said:

Damn they look like the 2018 pair again smh

Dudes on release day…

Sep 27, 2024 #2

iTookanL

LN4

Jul 13, 2024 #3

iTookanL

My custom pair I did on the 2020 red cement pair during Covid

Sep 4, 2024 #4

MJO23DAN

I need this Air Jordan 3

May 6, 2024 #5

truenike81

Sep 25, 2024 #6

Quiggles706

I didn’t make this 😂

Sep 5, 2024 #7

headdetective

I run straight to the mute button

May 10, 2024 #8

WASHED KING

Other people having the same shoes as me don’t bother me cause I know their fits aren’t touching mine so it’s not an issue.

Sep 28, 2024 #9

djpaul23sabong

They look good here tho.

Aug 17, 2024 #10

RyGuy45

Kierris said:

Wait you mean to tell me the OGs had imperfections too? But the guys on NT told me all OGs were perfectly shaped and had consistentcy throughout every release

OGs - Imperfections
Retros - "Complete butchering, we're not even trying here and yes we know we're on the 5th release now of this shoe."

Jul 9, 2024 #11

forest hills

With the way people are reacting in here you'd think it was some of you guys' first time following a major release.

1. Release gets announced. Thread is made.
2. People show up and depending on the shoe, are elated and talking about copping multiples.
3. The people with the last release still DS (they own several pairs) show up to tell everyone they won't be copping.
4. Pre-release speculation and general thread banter persists until early photos finally drop.
5. Finally a (low resolution) photo of a pair (that was stepped on) surfaces online after being ripped from the first batch of non QC'd, early production pairs that were smuggled out of some factory.
6. People voice their disdain for a pair that usually is not even indicative of what retail pairs will look like. Some people even talk about passing despite the fact that they are NOT what the retail pair will look like.

Etc etc you get the point. We've all been here before. Be forreal guys. 😆

Mar 29, 2024 #12

SoleByThePound

Chopsticks said:

Kanye made the BC3 what it is today NOT MJ

Sep 27, 2024 #13

marztharealist

Leaving this here for those who STILL don't think the 2024's are off HEAVILY...

|l |l |l |l |l

:pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp::pimp:

:nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat::nthat:

:smokin

Sep 11, 2024 #14

forest hills

1978S said:

This is why lots of folks in the IG comments are saying they like the 2018's better.

They just don't know any better.

They're young and grew up during the Gentry and post-Gentry era of garbage retros.

It's what they grew up on, but can't blame them.

Shout out @forest hills as being one of the few youngins that get it.

Appreciate the love. I'm telling ya man. The day JB starts trying to please that side of the sneaker community, we are going to end up back in the dark ages of Jordan Brand. For example I've seen so many people around my age or older even, complaining online about the higher PL cut on 11s and hating the glitter accents on the OG 8s (Aquas in particular). And I know preferences are thing but I just shake my head seeing that nonsense.

The goal of these retro releases should be to faithfully recreate the original look that Moore and Kilgore intended for the Jordan 1 and 2, and what Tinker intended for the 3 thru 15. These shoes that we all love are not only just that, but they are art. When you sit a pristine pair of OGs next to a modern retro, the difference is night and day. For example: 1991 Black Infrared 6s. The higher tongue, the white/grey cut lines that pop out at you and break up the monotony of the black Durabuck, the leather-like contrast heel, I could go on.

Seeing a pristine pair makes my eyes widen. That is how they were meant to look. That is how modern iterations should look. The fact that a lot of the younger crowd would look at those above and not care nor see anything special about them is wild to me. Same goes for these 3s. The fact that dudes can look at the OGs in all their sleek,well proportioned, aerodynamic glory and then still say that the the clunky *** 2018 release or even that this current one looks better, is crazy.

Aug 17, 2024 #15

SoleByThePound

Kierris said:

Wait you mean to tell me the OGs had imperfections too? But the guys on NT told me all OGs were perfectly shaped and had consistentcy throughout every release

Jun 12, 2024 #16

bestintheworld

STUSSYDREAMER said:

Anybody in here like the Infrared 3’s that released back in 2014?

I prefer these over the BC3 but that could change my mind when it’s released 😄👌

Mar 12, 2024 #17

pr0phecy718

Sep 27, 2024 #18

ill4eva

Maybe Jordan Brand is adjusting the toebox as a form of modernization, because let’s face it - Sneakercons are full of fat bastards. Ain’t no way they’re fitting into those 88 OGs without going half a size up.

Feb 13, 2024 #19

dhtowng

Supporter

Supposedly

Sep 4, 2024 #20

jordan4eva23

bestintheworld said:

I am getting a pair regardless of how butchered they may end up being / looking.

Am I part of the problem? Probably, but I don’t care. It is what it is.

Regardless of the slight differences between these and 2018 pairs. I will be buying too lol

Sold my worn and DS pair In anticipation for this release. You always need a pair of Nike Air Bc3 in the collection/rotation.

When 3s are done correct, they are simply even more beautiful!

May 18, 2024 #21

truenike81

Now we need a True Blue in OG form and the set will be completed

Jun 12, 2024 #22

AIR J XIII

Supporter

headdetective said:

Black/cement >>> White/cement

Sep 5, 2024 #23

jordanhead718212

Welp @Kierris, now that ya boy posted them, you'll be changing ya tune :lol

Sep 27, 2024 #24

headdetective

F JB as a staff, shoe company, and mf crew

And if u wanna be down wit JB, FU too

Friday at 10:29 PM #25

DB Cooper

TipsyMcStagga said:

I like the 2019 black cement 4s 🤷🏾‍♂️

Jul 19, 2024 #26

headdetective

I be thinkin JB got a hold on me til I read cats is buying cleats for no reason lol

I’m still somewhat sane

Sep 22, 2024 #27

engineer

That’ll show em

Sep 16, 2024 #28

DEV.Woulf

nostalgia94 said:

I passed on the 2018s

Same. Was pretty underwhelmed. But 2024 is where's it's at... bye bye boat toe!

Sep 26, 2024 #29

ill4eva

“I’m passing on these because the 2018s are better” roughly translates to “My money ain’t right so I’m making a fiscally responsible decision”

Jul 13, 2024 #30

DEV.Woulf

engineer said:

This shoe has never been retro’d correctly. Even the 94 pair was a significant departure from the 88. All of the years we had to endure that extremely high cut EP were due to the changes they made in 94.

Sole swapped 1988 OG from Reddit. Perfect shape and ele. print. I'm fine with my Reimagined WC but these were just perfect. 👍