We got a first look today at the Black/Cement Grey Air Jordan 3 thanks to @zsneakerheadz (IG).

Introduced back in 1988, the “Black/Cement” edition is a beloved colorway and synonymous with greatness, as it was worn only once in a game by Michael Jordan during the 1988 NBA All-Star game when he won his first of 3 All-Star game MVPs. Thankfully, this 2024 retro version remains true to its original design by featuring the nostalgic Black, Fire Red, Cement Grey, and Sail color scheme along with its black tumbled leather, signature elephant print overlays, and Fire Red details. The “Nike Air” branding on the heel and enhanced cushioning with visible Air units complete this updated classic.

Release Information: Save the date—November 23, 2024 is when they’ll drop at select Jordan Brand stores and online at Nike.com. The sneakers will be available in multiple sizes, with men’s pairs priced at $220, grade school at $150, preschool at $90, and toddler at $75.

Let us know how much you love (or hate) them here: AIR JORDAN 3 BLACK CEMENT – NOVEMBER 23, 2024

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Yesterday at 4:33 PM #1

trappedintime

Girl Thats Jules said:

If we're talking Jordan retros 1 thru 14 I would say almost every model has been improved at least a little, some have been improved a whole lot. This last 5 years has been a new golden era for Jordan retros in general.

Yep and we got a dude trying to pump up the 2018’s over their leather quality! Thread gets more absurd daily

Yesterday at 5:24 PM #2

engineer

1978S said:

I believe that black pair is a kids size regardless of year. Lots/most kid sizes had high EP.

I think kids sizes had 4 red eyelets near the toe until pretty recently. Probably like a size 5 men’s. Definitely an outlier though as far as the EP boldness goes. The white pair is how the EP looked on the vast majority of OG pairs.

Yesterday at 5:28 PM #3

1978S

engineer said:

I think kids sizes had 4 red eyelets near the toe until pretty recently. Probably like a size 5 men’s. Definitely an outlier though as far as the EP boldness goes. The white pair is how the EP looked on the vast majority of OG pairs.

Size 5 mens = child's size IMO 😄

Jokes aside, anything under a men's 7 or 6 looks distorted on certain models.

Yesterday at 5:39 PM #4

Chopsticks

engineer said:

Towards the end the guy asks a bunch of people which they prefer between the 2018 and 2024. Only one person chose 2024. It’s no wonder why Nike made the changes they made. The average person doesn’t care about OG details. They like bold elephant print and fake stiff tumbled leather.

This was pretty much a review of how good the 2018 pair were. This video did the 2024 no justice lmao

Still shocking to me how JB managed to mess up the 2024 this bad

Yesterday at 6:25 PM #5

Quiggles706

1978S said:

That's exactly what you said, and how most folks would interpret it. Shape does not include EP type, EP height, & other details....like someone else said above.

That’s ridiculous to think I didn’t mean elephant print included with OG shape. But I guess that’s what I get for assuming people use common sense regularly.

Yesterday at 6:26 PM #6

Quiggles706

1978S said:

I believe that black pair is a kids size regardless of year. Lots/most kid sizes had high EP.

I was actually showcasing the tumble.

Yesterday at 6:29 PM #7

1978S

Quiggles706 said:

That’s ridiculous to think I didn’t mean elephant print included with OG shape. But I guess that’s what I get for assuming people use common sense regularly.

It's not ridiculous.

Shape & details are very different for this convo. You only said shape.

There's probably not one person here who is on the same page with you on that. 😄

Yesterday at 6:31 PM #8

trappedintime

Quiggles706 said:

I was actually showcasing the tumble.

You’re out of your mind if you think that leather looks anything like the 2018 you’re pumping up🤣 I’ll give you this though: Jordans never had amazing leather. It got worse model after model and was mostly fully synthetic durabuck from the IV-VIII.

Yesterday at 6:31 PM #9

Quiggles706

1978S said:

It's not ridiculous.

Shape & details are very different for this convo. You only said shape.

There's probably not one person here who is on the same page with you on that. 😄

So have you ever seen a 3 with OG shape and high elephant print like the 2018s? Of course not.

Yesterday at 6:34 PM #10

1978S

Quiggles706 said:

So have you ever seen a 3 with OG shape and high elephant print like the 2018s? Of course not.

Your immaturity & sensitivity are glaring. You miscommunicated. Not a big deal. Just own it. 😄

Yesterday at 6:35 PM #11

Quiggles706

trappedintime said:

You’re out of your mind if you think that leather looks anything like the 2018 you’re pumping up🤣 I’ll give you this though: Jordans never had amazing leather. It got worse model after model and was mostly fully synthetic durabuck from the IV-VIII.

No need to read between the lines. The 2024 has smooth leather, still plastic coated. The 2018 has tumbled leather, still plastic coated BUT closely resembling the 1988 besides the shape and high elephant print. This entire argument is ******ed. Who cares if I like the 2018 or the 2024 better. None of it really matters.

Yesterday at 6:38 PM #12

Quiggles706

1978S said:

Your immaturity & sensitivity are glaring. You miscommunicated. Not a big deal. Just own it. 😄

I didn’t “miscommunicated” anything. I said what I said, if the 2018 had the OG shape, no one would care about the 2024. It’s not my fault you aren’t smart enough to understand that OG shape is an umbrella term that includes not only shape but panel cut. Seriously thought that would be common sense

Yesterday at 6:43 PM #13

1978S

Quiggles706 said:

I didn’t “miscommunicated” anything. I said what I said, if the 2018 had the OG shape, no one would care about the 2024. It’s not my fault you aren’t smart enough to understand that OG shape is an umbrella term that includes not only shape but panel cut. Seriously thought that would be common sense

You miscommunicated. Period.

And maybe in Qiggles' little world "shape" is an umbrella term to also include something such as the boldness of elephant print or EP height. 😄 Which is ridiculous.

Nobody will agree with this Quiggs. Get over it. 😄

Yesterday at 6:46 PM #14

g-time

Yea shape is not an overlapping term here :rofl:

Yesterday at 6:51 PM #15

Quiggles706

1978S said:

You miscommunicated. Period.

And maybe in Qiggles' little world "shape" is an umbrella term to also include something such as the boldness of elephant print or EP height. 😄 Which is ridiculous.

Nobody will agree with this Quiggs. Get over it. 😄

How would they add the OG shape to a 3 and not fix the elephant print? It wouldn’t even fit.

I literally just sat here and thought am I just as…..nah

Yesterday at 6:58 PM #16

Quiggles706

Yesterday at 7:12 PM #17

engineer

I don’t even know what the argument is. 2024 not even close to OG shape lol. It’s in the same stratosphere though, unlike that 2018 pair.

Yesterday at 8:07 PM #18

headdetective

Yesterday at 9:05 PM #19

trunkz550

Everyone loved and wanted the 2018s back in the day, flaws and all. I love my pair and still wear them. That said, I'm excited for the 2024 even though it might miss the true OG mark according to some of the pics we have. I do wish they had the shape and EP height of the WC reimagined as those were amazing. We will see once we get them in but everyone saying 2018s are better is fine so its easier to get my 2024 pair. :rofl:

Yesterday at 9:22 PM #20

JRepp23

Getting a pair regardless. Everything else with the argueing is entertainment at this point.

Yesterday at 9:29 PM #21

BGB23

Old pic of the 94/95s

Yesterday at 9:47 PM #22

engineer

trunkz550 said:

Everyone loved and wanted the 2018s back in the day, flaws and all.

This is simply not true. Many people loved them, yes. Others just couldn’t pass on black cements with Nike air so we held our noses and bought them. I always hated my pair. To say that everyone loved them in 2018 is a huge stretch.

You can go back to that thread and you’ll see that people who care about details were pretty upset when early pictures started appearing and showing that half the shoe was covered in EP.

Yesterday at 11:20 PM #23

trunkz550

engineer said:

This is simply not true. Many people loved them, yes. Others just couldn’t pass on black cements with Nike air so we held our noses and bought them. I always hated my pair. To say that everyone loved them in 2018 is a huge stretch.

You can go back to that thread and you’ll see that people who care about details were pretty upset when early pictures started appearing and showing that half the shoe was covered in EP.

I feel like we saying the same thing. 2018s weren't perfect but ppl bought them for the Nike air. When I said loved them the caveat was the flaws like shape, EP, ETC. Those issues didn't stop me or others from copping and they were better than 2011s.

Yesterday at 11:29 PM #24

Girl Thats Jules

Jordan Brand refuses to make the 3s look high at the ankle collar. 🤡

Yesterday at 11:56 PM #25

nostalgia94

I passed on the 2018s

Today at 3:56 AM #26

DEV.Woulf

nostalgia94 said:

I passed on the 2018s

Same. Was pretty underwhelmed. But 2024 is where's it's at... bye bye boat toe!

Today at 7:13 AM #27

headdetective

So you pass on the real but the fake is kool lol

Today at 9:44 AM #28

2pacalypsenow

Quiggles706 said:

Banned couch leather = instant soiled pants :pimp:

Today at 11:06 AM #29

aquatic barefoot

engineer said:

How did the 2018 pair take such a huge step back from the 2001? :smh:

2001 was a great release; shape was on point. Elephant print was too dark, but still a great retro. There’s no way Nike/JB looked at the 2001 pair when designing the 2018 drop.

And the OG’s know the 2018 release was not universally loved like folks want you to beileve. We were happy NA was back, but the EP/toebox got plenty of :sick: as soon as Rip dropped the pics of his pair.

Today at 11:13 AM #30

Magic33

aquatic barefoot said:

How did the 2018 pair take such a huge step back from the 2001? :smh:

2001 was a great release; shape was on point. Elephant print was too dark, but still a great retro. There’s no way Nike/JB looked at the 2001 pair when designing the 2018 drop.

And the OG’s know the 2018 release was not universally loved like folks want you to beileve. We were happy NA was back, but the EP/toebox got plenty of :sick: as soon as Rip dropped the pics of his pair.

They had two black cement and a hundred other three releases during that 17 years. Not sure why you would be shocked.

Aug 5, 2024 #1

DB Cooper

iTookanL said:

Damn they look like the 2018 pair again smh

Dudes on release day…

Jul 13, 2024 #2

iTookanL

My custom pair I did on the 2020 red cement pair during Covid

Sep 4, 2024 #3

MJO23DAN

I need this Air Jordan 3

May 6, 2024 #4

truenike81

Sep 5, 2024 #5

headdetective

I run straight to the mute button

May 10, 2024 #6

WASHED KING

Other people having the same shoes as me don’t bother me cause I know their fits aren’t touching mine so it’s not an issue.

Aug 17, 2024 #7

RyGuy45

Kierris said:

Wait you mean to tell me the OGs had imperfections too? But the guys on NT told me all OGs were perfectly shaped and had consistentcy throughout every release

OGs - Imperfections
Retros - "Complete butchering, we're not even trying here and yes we know we're on the 5th release now of this shoe."

Jul 9, 2024 #8

forest hills

With the way people are reacting in here you'd think it was some of you guys' first time following a major release.

1. Release gets announced. Thread is made.
2. People show up and depending on the shoe, are elated and talking about copping multiples.
3. The people with the last release still DS (they own several pairs) show up to tell everyone they won't be copping.
4. Pre-release speculation and general thread banter persists until early photos finally drop.
5. Finally a (low resolution) photo of a pair (that was stepped on) surfaces online after being ripped from the first batch of non QC'd, early production pairs that were smuggled out of some factory.
6. People voice their disdain for a pair that usually is not even indicative of what retail pairs will look like. Some people even talk about passing despite the fact that they are NOT what the retail pair will look like.

Etc etc you get the point. We've all been here before. Be forreal guys. 😆

Mar 29, 2024 #9

SoleByThePound

Chopsticks said:

Kanye made the BC3 what it is today NOT MJ

Wednesday at 4:41 AM #10

forest hills

1978S said:

This is why lots of folks in the IG comments are saying they like the 2018's better.

They just don't know any better.

They're young and grew up during the Gentry and post-Gentry era of garbage retros.

It's what they grew up on, but can't blame them.

Shout out @forest hills as being one of the few youngins that get it.

Appreciate the love. I'm telling ya man. The day JB starts trying to please that side of the sneaker community, we are going to end up back in the dark ages of Jordan Brand. For example I've seen so many people around my age or older even, complaining online about the higher PL cut on 11s and hating the glitter accents on the OG 8s (Aquas in particular). And I know preferences are thing but I just shake my head seeing that nonsense.

The goal of these retro releases should be to faithfully recreate the original look that Moore and Kilgore intended for the Jordan 1 and 2, and what Tinker intended for the 3 thru 15. These shoes that we all love are not only just that, but they are art. When you sit a pristine pair of OGs next to a modern retro, the difference is night and day. For example: 1991 Black Infrared 6s. The higher tongue, the white/grey cut lines that pop out at you and break up the monotony of the black Durabuck, the leather-like contrast heel, I could go on.

Seeing a pristine pair makes my eyes widen. That is how they were meant to look. That is how modern iterations should look. The fact that a lot of the younger crowd would look at those above and not care nor see anything special about them is wild to me. Same goes for these 3s. The fact that dudes can look at the OGs in all their sleek,well proportioned, aerodynamic glory and then still say that the the clunky *** 2018 release or even that this current one looks better, is crazy.

Aug 17, 2024 #11

SoleByThePound

Kierris said:

Wait you mean to tell me the OGs had imperfections too? But the guys on NT told me all OGs were perfectly shaped and had consistentcy throughout every release

Jun 12, 2024 #12

bestintheworld

STUSSYDREAMER said:

Anybody in here like the Infrared 3’s that released back in 2014?

I prefer these over the BC3 but that could change my mind when it’s released 😄👌

Mar 12, 2024 #13

pr0phecy718

Feb 13, 2024 #14

dhtowng

Supporter

Supposedly

Sep 4, 2024 #15

jordan4eva23

bestintheworld said:

I am getting a pair regardless of how butchered they may end up being / looking.

Am I part of the problem? Probably, but I don’t care. It is what it is.

Regardless of the slight differences between these and 2018 pairs. I will be buying too lol

Sold my worn and DS pair In anticipation for this release. You always need a pair of Nike Air Bc3 in the collection/rotation.

When 3s are done correct, they are simply even more beautiful!

May 18, 2024 #16

truenike81

Now we need a True Blue in OG form and the set will be completed

Jun 12, 2024 #17

AIR J XIII

Supporter

headdetective said:

Black/cement >>> White/cement

Sep 5, 2024 #18

jordanhead718212

Welp @Kierris, now that ya boy posted them, you'll be changing ya tune :lol

Jul 19, 2024 #19

headdetective

I be thinkin JB got a hold on me til I read cats is buying cleats for no reason lol

I’m still somewhat sane

Jul 13, 2024 #20

DEV.Woulf

engineer said:

This shoe has never been retro’d correctly. Even the 94 pair was a significant departure from the 88. All of the years we had to endure that extremely high cut EP were due to the changes they made in 94.

Sole swapped 1988 OG from Reddit. Perfect shape and ele. print. I'm fine with my Reimagined WC but these were just perfect. 👍

Aug 26, 2024 #21

headdetective

Tony86 said:

I’d be happy if these were it

Jul 28, 2024 #22

iTookanL

Chopsticks said:

Dont worry we'll get the 1988 mold in 2032

2088 for the centennial

May 10, 2024 #23

headdetective

Cats gon be sick after they sold their 2018s only to find out JB made these patent leather lol

Mar 18, 2024 #24

DEV.Woulf

Talonmarko said:

I have always wanted an pair of Black Cement's, is there any reason I should NOT get those 2018's now since dude's are seemingly unloading them at pretty good prices?

Enjoy your Boat Toe 3s!